From humble beginnings in the Victorian seaside resort of Morecambe, in Lancashire Annie Wild ran a bakery shop and boarding house (today's Bed & Breakfast) whilst being a full time mother to three boys.
Her eldest son John Wild decided to move back to his Yorkshire roots in the 1920's, away from the seasonal summer trade, where Annie and her son opened a shop in Haworth.
In 1928 he bought larger premises just outside Haworth and this remained the family bakery until the millennium, then moving on to larger premises in Steeton, West Yorkshire.
Today's business holds true to the traditional family values and commitment of its founder Grandma Annie Wild all those years ago.
Click here for more information about the brand.